A treatment for Shires Yard, Bath
presents
An installation you make with your hands.
Move across the page — make a markIAMWE presents ‘Wave Hello’ — an interactive installation that brings people together through creativity, movement and human touch.
So much of our time with technology is spent looking down at a screen. IAMWE uses technology to do the opposite — taking you off your phone and back into the moment, with nothing more than your hands, your imagination and the people around you.
Stand in front of the installation and shape your hand. Your gesture becomes a painted mark on the wall.
Choose a Christmas symbol and wave it over what you've made.
Gestures and images layer and merge, one person after the next, into a single artwork.
The finished piece is printed — a bespoke IAMWE print, made by you. A memory of a shared moment.
Everything else happens through a screen.
Nothing here does.
I
A sculpture at the centre of the room.
Suspended from the ceiling, the installation hangs at the heart of the space as one bold, sculptural form — made to be seen from every side. Visitors walk all the way around it.
The structure is an artwork in its own right. It shapes the room, frames the interactive piece inside, and lets movement and light spill out to the street, drawing people in from outside.
II
One glossy, festive skin over everything.
A final 3D layer wraps the whole installation, pulling every element together so it reads as one complete sculpture.
Think of the inflated, high-gloss forms of Jeff Koons, given a Christmas twist — oversized, colourful and slightly surreal.
III
Somewhere to pause, watch and join in.
Around the edges of the installation, playful seating gives people places to stop. An everyday object — a simple crate — becomes something unexpected: colourful and sculptural.
The pieces can spill out beyond the unit too, so the yard outside looks busy before you've even stepped in.
IV
The marks people make become the language of the space.
Vinyl and graphics tie everything together in one bold, carefully curated visual language. The shapes and symbols made inside the installation return as a recurring device — across the windows, the walls, the seating — a thread between the structure and the artwork growing within it.
The same graphics explain the experience, playfully, guiding people through what to do without ever feeling like instructions. Less signage; more part of the artwork — bold, engaging and instantly recognisable.
V
Somewhere to stay a while.
A record deck gives the room a relaxed soundtrack and a natural social energy. Curated vinyl sessions and guest DJs change its character through the day — and in the evenings it becomes somewhere to hang out, have a drink and play with the installation at your own pace.
More than a retail installation: somewhere people want to spend time, meet others and make something together — then leave with the print.
Unit 9 is compact enough that the installation fills it, and visible enough from the yard that the light and movement inside do the job of a shop window.
Because the best things happen when we play, experiment and create together.
See you inside.
